The indigenous people had once established their peculiar culture in the fictitious country "Fugahum".
However gradually invaders appeared, and the people had to trace the fate of surviving under their rule from that day on.
Years passed by and now the subdued people are in their third-generation. The material invaders brought in has brimmed in Fugahum, and the people accepted the invader's culture, religion, thoughts and even the history of them having been invaded.
That is in other words, the third-generations has built new sense of values by compiling the invader's livings which already existed when they are born.

"FUGAHUM" takes its historical story as modern Japonism and represent it not only in fasion but in various ways, and is a project to establish the country of Fugahum.